Analysis
We assess the character, brand, target audience, venue and desired impact. This lets us identify early whether the character can work effectively as a costume.
Many companies already have a character, logo or figure – but not yet a physical mascot. We help turn it into a brand character that works in real-world use.
Looks alone are not enough. A mascot must provide good visibility, mobility, wearability and brand consistency. We therefore assess the character not only from a design perspective, but also in practice: How does it move? What can the performer see? How long can it be worn? How does it appear in photos, with children and on stage?
We assess the character, brand, target audience, venue and desired impact. This lets us identify early whether the character can work effectively as a costume.
We refine proportions, expression, mobility and recognisability so a logo can become a living character.
We connect you with specialist costume makers and focus on quality, durability, wearing comfort, visibility and ventilation.
We plan how the mascot will be used on site: routes, breaks, handlers, photo points and interaction guidelines.
Professional performance is what creates the real impact. That is why we consider the performer’s role from the very beginning.

A professional mascot needs more than an attractive exterior. Key factors include weight, field of vision, ventilation, heat management, material quality, repairability, cleaning, freedom of movement and safe interaction with audiences.
Send us the key details. We will give you a clear assessment of what is possible.